Evolutionary Game Analysis on Travel Mode Selecting Behavior of Passengers from Taxi to Ridesharing
Based on evolutionary game theory, the travel profit of passengers is divided into two dimensions: travel utility and travel cost. The evolution of travel mode selection behavior can be divided into two stages: supply and demand matching mode selection and operation mode selection. In the first stage, passengers use fast and accurate as the decision-making standard, and the roadside beckoning is replaced by APP is the only evolutionary solution. In the second stage, passengers use saving time and money as the decision-making standard. The evolution trend is mainly affected by the supply quantity and price level.Therefore, taxi and network vehicles can achieve coexistence and symbiosis. The taxi industry governance should implement a two-track system, combining market competition mechanism and government supervision to promote the reform and upgrading of the industry and long-term stable development.